Something Kinda Strange, Fascinating and Cool

 

I'll tell you what it is as soon as I've figured out what it is

For a while now, I’ve been intermittently paying an interest to the music used in advertising – everything from the briefs sent to agents/musicians to articles on the goal of advertising (I bet you thought it was complicated. Turns out they’re trying to raise awareness > interest > money), and some good ol’ fashioned research by the way of watching television. Subverting tradition, however, by getting up to make myself a coffee and snack every time the program comes back on so I don’t miss any of the commercials.

The problem with this, aside from the fact that I have no idea what to do when infomercials come on, is that it often takes me months to go from the seed of an idea to having something I think is complete and cohesive enough to post. (When I’m actually tackling an issue where insight, research, a point and a conclusion is required, anyway). My drafts folder currently contains about a dozen half-finished articles of approximately 2000 words each that meander all over the place and don’t reach any conclusion, some begun six months ago.

 

We'll share one day, promise

It’s because I have this habit of allowing my point of view to be variable and concentric – I start out like Frodo on a great quest, covering vast areas of terrain, but unfortunately – just like he – I then take on the characteristics of  Gollum, coveting newly acquired information and secreting it back to my cave (that’s not a euphamism by the way, you should see this lair my landlord calls a “unit” – t’is a dark place indeed). I’d like to be able to say that after mulling over all my gathered things, at least in the end I emerge, blinking into the sun, with something resembling an original, informative article. But – surprise – I also have this habit of ending up in totally weird places that have nothing to do with where I started and maps of Middle Earth never seem to aid my navigation back.

So, anyway, music in advertising…  While I’m still tackling exactly where that’s going, I thought I’d share something kind of interesting that I stumbled across, as it doesn’t look like it’s going to fit in with any of the other topics I’ve been exploring at depth. Perhaps it may even be best to continue with these random, bite-sized pieces of (lets call them) “information”. At least it will keep me away from the fridge when something good is on, like Antiques Roadshow. (That’s not a joke, AR is awesome).

The following two clips contain exactly the same commercial, which was for tourism in Yarra Valley, Victoria back in 2004. First up is the original, using a song called Run, Rabbit, Run. (NB Yet another YT clip that can’t be played anywhere but on-site. Click here for the direct link).

I wonder what kind of impression that leaves most people with? Cheery? Playful? Inviting? A nice touch of romantic nostalgia? I’m quite sure that was the idea, and it probably achieves its goal well enough for most, but here’s what I think is a prime example of just how powerful a role the music used in a commercial plays (which is primarily a visual medium…obviously). The second take instead features music from the score to Donnie Darko.


Credit for the second edit goes to Bland Canyon writer, PetStarr.

I don’t actually have a point to close this with, other than (as exemplified above in paragraph 4) getting back to the point is as easy as using an ellipsis…¹

 

S4E

1. Hopefully it makes it easy to get away with not having one, too.

 

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About Satellite for Entropy

My thoughts are fish, all swimming about and prone to scattering swiftly. Some of them are pretty but not all of them are gold. Some have teeth; some travel in gangs and with a single school of thought; some are haphazard loners, darting about the place randomly and to no obvious purpose. But they're all slippery little suckers. Sometimes, I get lucky and find myself with a good grasp on one, long enough to remember what it looks like before releasing it back into the wild. View all posts by Satellite for Entropy

3 responses to “Something Kinda Strange, Fascinating and Cool

  • dangerousmeredith

    Sounds like you’re on an interesting journey. I will look forward to seeing where it takes you. Showing us the same ad with 2 different soundtracks is a great way of illustrating just how powerful and influential a soundtrack can be.

    I am hoping that my current case of the flu will have abated enough so that I can go to the Astor theatre tomorrow night to watch Once Upon A Time in the West on the big screen. Now there’s a film with a glorious soundtrack

    • Satellite for Entropy

      Thanks, hopefully I can gather the discipline and focus required to pull this together into something interesting – also that you were well enough to make it to the screening; Ennio Morricone certainly did some awesome work.

  • Playing With Briefs « Satellite For Entropy

    […] on from my last post on the subject of music used in advertising, I decided to take a another look through all the ad […]

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